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STEVE WHITTIER Art & Creative Direction

Advertising. Branding. Broadcast. Content. Design. Film. Editorial. Digital. Print. Social

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CO2LORS

CO2LORS started from an idea the lab had to enfuse our oils with real fruit terpenes to add natural flavors to our Chroma vape products. The interesting effect was the flavors tasted exactly like the fruit as this is a 100% natural way to do it. It was really a strange thing. It looks like cannabis but tastes like blueberries. Your eyes saw one thing and your lips tasted another. It was a sensory mix up. The name Co2lors came from this experience and the extraction process, CO2 extraction and CO being the abbreviation for Colorado where the lab is resulting in the name CO2LORS. Working with the sensory part of the experience combined with the creative experimentation of fruit terpene infusion we decided to position CO2LORS naturaly a creative brand, an art brand. A brand for someone who sees and tastes the world differently. Everything we do is based off the idea that CO2LORS is an art brand that makes cannabis products. The line has since expanded from pure oils to include fruit terpene infused prerolls. We have partnered with dozens of artists to create all the assets for CO2LORS.

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